BRCS & Order of St John help the wounded 1915 fundraising badge

A scarce original First World War period 'Red Cross & St John celluloid tin button badge', red printed example bearing white cross inscribed 'Help The Wounded' 'April 23 24 June'. Good condition, complete with original pin fitting, minor wear, minimal foxing.
Diameter appox 23mm.
Published: Saturday 10 April 1915
Newspaper: Gloucestershire Echo.
RED CROSS BADGES. The authorised Red Cross badges which the public are asked to wear between St. George’s Day (April 23) and St. John Day (June 24) in sympathy with the wounded, are now for sale in most of the bookstalls, tobacconists, and other retail shops. The badges will be sold at one penny each, and half the proceeds will swell the joint funds of the British Red Crows Society and the Order of St. John. It is not intended to conduct any street sales of the badges in London, but they will sold by various Red Cross celebrations throughout the country. 'The badges bear the words 'Help the Wounded' and are an artistic reminder of most urgent of all funds.'

Code: 64868