DOGS LOVE VIMS biscuit advertising tin button badge

A good original circa 1960's period promotional badge from the 'United Molasses Co Ltd. based in the London Borough of Greenwich in the form of a black and yellow celluloid tin button badge, featuring the head of a beautiful Terrier dog, with the advertising slogan 'DOGS LOVE VIMS'. Very good clean condition, complete with original pin fittings, colour remains bright, minimal scratching.
Diameter 32mm.
'United Molasses Co Ltd.' very popular pink dog biscuits 'VIMS' were made from flour with addition of aniseed.

Code: 64564