WW2 Goodwins self raising flour on national service badge

A rare original wartime 'Goodwin's Extra Self-Raising Flour Essential Food, National Service badge'; chromium plated example, the centre depicting a bubbly baby and cake suspended in air; the reverse with maker's details "Thomas Fattorini Ltd Regent St Birmingham" and impressed with low issue number "111". Good condition, retaining original pin fittings, pin a replacement, enamel perfect, wear to chromium plated lettering.
Height 30mm.

Goodwin, Foster, Brown's were millers based in Dudley, Worcestershire.