WW2 National Savings Movement heart shape pin badge

A good original circa 1940 wartime period 'National Savings Movement chromium plated badge' in the form of a George VI crowned heart inlaid with blue enamel, the reverse impressed with maker's details 'J.R.Gaunt London'. Very good condition, complete with original pin fittings, enamel with very minor defect to crown.
Height 30mm.
Established in 1916 as the 'War Saving Campaign' to encourage the lending of personal savings to the government to finance the First World War and continuing into the Second World War as the 'National Savings Movement'. The badge served to distinguish saving committee members and local volunteer collectors.

Code: 64678